Author: Abhay Khanna

If you want people to pay attention to your website, it needs a VOICE. However, it's unclear how exactly users anticipate an inanimate website to convey information to them. That's... Read More

Any company's success hinges on its brand strategy, but it is especially important for online ventures. The success of your business hinges on the impression that customers and potential customers... Read More

You may have heard the term "branding" before but be unfamiliar with its meaning. Through the branding process, a company or its products can make consumers feel a certain way.... Read More

In order to succeed as a business owner, you must first find a market for your products or services. Though conventional methods of advertising have produced favorable results in the... Read More

There has been a continuous and exponential growth in online sales since the mid-1990s. Don't get me wrong—there will always be a place for brick-and-mortar book stores, but the time... Read More

The time for festivities has come! Before you can get caught up in the excitement of holiday shopping, you need to know a few things to keep up with the... Read More

Whether you're just starting out or looking to improve upon an already successful brand, you need to be able to draw on past successes and failures to develop a brand... Read More

Making more money is always the objective of any business. Typically, this results from acquiring a larger number of new customers. What if, however, there were a way to boost... Read More

Our brains are wired to process visual information because humans are a visual species. This is why we love colour and design. People make judgments within milliseconds of seeing something,... Read More

Online success is difficult to attain. Especially in light of the explosion of content marketing over the past few years, crafting and enforcing an efficient digital strategy is no easy... Read More